The Golden Circle is an incredibly simple way to both articulate what your business does and define your value proposition to your customers.
To complete your Golden Circle, you just need to answer 3 questions:
- Why – Why should your company exist? What is the ultimate purpose?
- What – What do you sell/ what services do you offer?
- How – How do you go about your business? What are the processes and beliefs?
Whether you are a big corporate, startup founder, small business owner; or even a freelancer; this model will help you. And by taking the time to complete it, you’ll be in great company with businesses all over the world using this to define how they operate.