The Top 5 Branding Do’s And Don’ts
Building, maintaining, and protecting a brand is a business’s most important investment. This is how your business presents itself to the world. Branding efforts can be as simple as designing a logo or complex as developing a complete content strategy. Regardless of the scope, branding initiatives shape your company and make it relatable to the customers.
Whether you are creating a new brand or refreshing a brand that has been around for decades, there are a few simple branding do’s and don’ts that you need to abide by.
Do – Take Time For Research
Effective branding requires a strong understanding of your audience, your competitors, your industry, and your firm’s value proposition. Understanding the existing landscape is essential to branding success. Understand what your audience wants from you, take a look at other companies in your niche to get a feel of how they are positioning themselves. The clearer the picture you have, the better you will be at building a brand that resonates with those who matter most.
Don’t – Think Too Small
A good brand is the one that stands the test of time. For startups, it can be tempting to base a brand on a particular service, product, or location. Naming your company with the location and the service you offer today can present a serious issue if you decide to offer new products in the future. So, it is better to build a brand that can grow and adapt with your business with time.
Do – Keep it Simple
When it comes to building a great brand, no one can beat simplicity. Customers remember a brand that makes their lives easier. Whether it is creating a logo, taglines, messages, or even adding live chat customer support, find ways to keep all these branding elements simple. The simpler you make it for the customers to remember your logo, taglines, or how to use their products, the more likely is they will return for more. Keeping everything simple is also a notion for creating a timeless brand.
Don’t – Make False Promises
A flashy logo or nice website is one thing, but your brand needs to be an accurate representation of your firm. So, do not spend time trying to do something that you are not. Doing this will damage your credibility and leave prospective customers confused about what your business does and what you stand for. You will make a stronger connection and build a better community when you focus on your strengths and what drives you. This helps build a true, authentic brand.
Do – Develop a Strong Brand Identity
Once your brand is in place, it should serve as the cornerstone for every other marketing decision. From content to social media, collateral to packaging, everything should be rooted in the same brand value and attributes. Think of that this way, when you see a McDonald logo what comes to mind “I’m Lovin’ It” and this resonates with other brands as well like Nike, Adidas, Coca-Cola, and many more. This is because these companies’ messages are repeated consistently everywhere consumers encounter the brand.
Using these do’s and don’ts of branding will help you build a successful brand. If you are looking to create a beautiful brand, Venture is the place to be.
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